When your reputation is messy, your demand gen hits a wall. You can pour budget...

https://tango-wiki.win/index.php/Channel_Prioritization:_Why_Your_Marketing_Budget_is_Bleeding_Through_Your_Reputation

When your reputation is messy, your demand gen hits a wall. You can pour budget into ads and outbound, but if a prospect Googles your brand and finds stale reviews or a ghost-town LinkedIn, they won’t bite. Trust is the hidden friction in every deal