When harmful content hits your brand, your gut reaction might be to panic....

https://wiki-net.win/index.php/Why_Do_I_Get_More_Objections_on_Sales_Calls_After_Negative_Content_Appears%3F

When harmful content hits your brand, your gut reaction might be to panic. Don't. Reacting impulsively often fuels the fire and creates brand confusion that hurts your credibility