When harmful content appears, your first instinct might be to panic or lash...

https://www.scribd.com/document/1016385263/The-Ghost-in-the-Machine-How-to-Neutralize-Outdated-Claims-About-Your-Business-212893

When harmful content appears, your first instinct might be to panic or lash out. Don't. Ignoring the noise is risky because it often leads to silent lost sales from prospects who see the negative posts and simply move on