When a Mid-Market Marketing Team Realized Their SEO Playbook Was from 2018: Daniel's Story

https://www.mediafire.com/file/owtnblpnhui8pl2/pdf-90557-75830.pdf/file

On January 8, 2025, Daniel, the marketing director at a 120-person B2B software company in Austin, opened his dashboard and saw a 28% drop in organic sessions compared with the previous 90-day average. Revenue that quarter was projected at $3