We’ve lost patience for friction. If an app doesn’t load instantly, we’ve...

https://www.red-bookmarks.win/waiting-for-an-app-to-load-feels-like-an-insult-people-now-expect-seamless

We’ve lost patience for friction. If an app doesn’t load instantly, we’ve already bounced. We expect deep personalization to cut through the noise and effortless mobile payments to keep the loop moving