We’ve lost our patience for loading screens. Fast loading is the baseline now...

https://wiki-quicky.win/index.php/Why_do_I_feel_like_apps_are_%E2%80%98always_on%E2%80%99_now%3F

We’ve lost our patience for loading screens. Fast loading is the baseline now because we refuse to wait. If your app isn’t delivering instant, relevant content, users will just close it