Users live in a world of fragmented time. They check phones in short bursts,...

https://wiki-global.win/index.php/The_Mobile_News_Paradox:_Why_Your_Local_News_Site_is_Failing_the_%2210-Second_Test%22

Users live in a world of fragmented time. They check phones in short bursts, and that is where real engagement happens. Stop fighting mobile-first habits. Instead, use quick feedback to make every second count