Trend chasing may lift clicks for a week, but specialist ecommerce SEO fixes...

https://www.bookmarking-jet.win/trend-chasing-can-bring-a-quick-spike-but-it-rarely-fixes-the-pages-shoppers

Trend chasing may lift clicks for a week, but specialist ecommerce SEO fixes how shoppers find and buy. It maps intent to category pages, improves product templates at scale, and helps search engines crawl the pages that matter