Traditional rank tracking is dead because it misses the messy reality of AI...

https://bizzmarkblog.com/how-europes-enterprise-seo-agencies-are-rebuilding-themselves-around/

Traditional rank tracking is dead because it misses the messy reality of AI Overviews. We’re seeing a 30% drop in organic CTR across Europe as search becomes a zero-click experience. Agencies can't just send static reports anymore