The Google Search Spam Problem: What It Means for Users and SEOs

https://medium.com/@terryhutchins/why-has-google-search-become-so-annoyingly-bad-and-some-useful-workarounds-1ed319770225

The Google search spam problem is not a vague “SEO issues” headline. It’s the daily grind for people who actually use search, and it’s the slow-motion tax for SEOs who do things the hard way