Set shared goals with your Google Ads agency before campaigns start. Make sure...

https://andressmasterdigests.image-perth.org/how-do-i-make-sure-my-agency-optimizes-for-customers-not-form-fills

Set shared goals with your Google Ads agency before campaigns start. Make sure tracking works before you spend, and agree on what counts as a good lead. Review lead quality together, then test one change at a time so you can see what improves results.