Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR...

https://charlie-wiki.win/index.php/What_Procurement_Teams_Should_Look_For_in_an_Enterprise_SEO_Agency_Pitch

Relying on rank tracking is a liability. With AI Overviews triggering a 30% CTR drop across European markets, traditional reporting no longer tells the full story. Users are increasingly zero-click, finding answers directly on the search page