Rank tracking is officially obsolete. With AI Overviews causing a 30% CTR drop...

https://www.booknose.win/rank-tracking-is-dying-ai-overviews-have-caused-a-30-ctr-drop-across-europe

Rank tracking is officially obsolete. With AI Overviews causing a 30% CTR drop across European markets, zero-click searches are now our reality. Enterprise SEO is shifting focus toward AI visibility tracking instead of traditional keywords