Rank tracking is failing. AI overviews have driven a 30% CTR drop in the EU as...

https://www.scribd.com/document/1034747512/Is-It-Better-to-Build-In-House-AI-Search-Monitoring-or-Buy-a-Tool-175658

Rank tracking is failing. AI overviews have driven a 30% CTR drop in the EU as searches turn zero-click. We must shift to AI visibility tracking using live dashboards and schema-first content. Stop chasing vanity keywords