Rank tracking is broken. In Europe, AI Overviews have slashed organic clicks by...

https://www.random-bookmarks.win/rank-tracking-is-obsolete-eu-search-is-seeing-a-30-ctr-drop-thanks-to-ai

Rank tracking is broken. In Europe, AI Overviews have slashed organic clicks by 30% while zero-click results dominate. Chasing traditional positions is now a vanity metric