Procurement teams treat vendor reputation as their first line of defense during...

https://dibz.me/blog/is-your-g2-profile-a-ghost-town-why-stale-trust-signals-kill-enterprise-deals-1099

Procurement teams treat vendor reputation as their first line of defense during the screening phase. Before they even agree to a discovery call, they check G2 to see if your product actually solves the pain points you claim it does