Published News

How a Niche News Startup Pivoted After 90% of Users Clicked Cited Sources in AI Summaries

https://titusgjmw382.theburnward.com/how-marketing-directors-at-50-500-employee-companies-should-stop-losing-seo-to-generic-ai-content

How a Tiny News Aggregator Learned Users Still Want the Original Source In January 2024, a niche news aggregator I co-founded, called SourceScout, had 120,000 monthly active users (MAU), $28,000 in monthly revenue, and a roadmap built around

The Great Decoupling: What Marketing Directors and SEO Managers at 50-500 Employee Companies Lose When They Ignore Visibility vs Traffic

https://www.bookmark-xray.win/when-mobile-search-shows-75-no-click-what-i-learned-about-turning-ai-drafts-into-publishable-gold

Which questions will we answer and why they matter to mid-market marketing leaders? If you run marketing or SEO for a company with 50-500 employees, you likely measure visibility in impressions, rankings and share-of-voice