Most agencies are stuck on the service treadmill where retainers rarely clear...

https://www.tumblr.com/weepingmountainzealot/815686865347854336/serp-scraping-at-scale-what-does-an-agency

Most agencies are stuck on the service treadmill where retainers rarely clear 30% profit. Try treating your agency like a lab to build internal tools instead. Moving your manual workflows into software products can easily push those margins past 70%.