Modern users don’t want "innovation"—they want things that actually work. If...

https://wiki-aero.win/index.php/Why_Your_App_Logging_Users_Out_Is_Killing_Your_Retention

Modern users don’t want "innovation"—they want things that actually work. If you aren’t offering saved payments to speed up checkout or real-time tracking to kill the anxiety of waiting, you’ve already lost them