Expanding into Europe is a headache when your traffic tanks during a migration....

https://www.normalbookmarks.win/tired-of-watching-your-traffic-crater-every-time-you-launch-in-a-new-eu-market

Expanding into Europe is a headache when your traffic tanks during a migration. I see it all the time: botched hreflang setups killing your rankings. Stop the bleeding by implementing a robust x-default strategy to guide Google across locales