European wellness is shifting from fleeting fads toward personalized, daily...

https://www.copenhagenfashionsummit.com/how-consumer-attitudes-toward-alternative-wellness-are-changing-across-europe/

European wellness is shifting from fleeting fads toward personalized, daily habits. From digital communities to fashion designed for comfort, wellbeing is now integrated into life. By aligning with NHS guidance, we’re choosing practical over hype.