Conversational search models now pull deep into archives, dragging old negative...

https://www.intelligenthq.com/erase-com-explains-why-conversational-search-makes-reputation-management-harder-and-how-to-fix-it/

Conversational search models now pull deep into archives, dragging old negative content back to the surface. When you ask a bot a question, it summarizes past controversies as if they happened today