Changing your SaaS pricing often means balancing fewer sign-ups against higher...

https://brookssniceop-ed.bearsfanteamshop.com/how-do-i-know-if-i-lost-low-value-customers-after-raising-prices

Changing your SaaS pricing often means balancing fewer sign-ups against higher revenue per customer. One study found a 31% drop in conversion but a 22% lift in overall revenue