Changing SaaS pricing often means juggling higher revenue per customer against...

https://andressuniquechat.cloudhinter.com/posts/how-to-do-sensitivity-analysis-for-conversion-drop-vs-arpu-lift

Changing SaaS pricing often means juggling higher revenue per customer against a drop in conversions. In this article, we explore how a 31% conversion drop versus a 22% revenue lift played out in real terms