Are Local Citations Worth It for Outranking Competitors on Google Maps?

https://medium.com/@terryhutchins/i-found-the-best-way-to-get-my-business-on-top-of-google-search-for-free-f3a7a3230b07

If you’ve ever audited a map pack competitor and thought, “They’re not doing anything fancy, so why are they outranking me,” local citations are often the missing piece you keep circling back to