An ecommerce marketing strategy works best as a connected system, not a stack...

https://stateofseo.com/how-do-i-connect-seo-and-paid-ads-so-they-stop-competing/

An ecommerce marketing strategy works best as a connected system, not a stack of disconnected campaigns. This article shows how to link acquisition, conversion, and retention, then use CAC, AOV, and repeat purchase rate to spot where the system leaks