Agree on shared goals with your agency. Define a good lead and check tracking...
https://lilysbestblog.theburnward.com/how-often-should-a-google-ads-agency-report-results
Agree on shared goals with your agency. Define a good lead and check tracking before spend grows. Review lead quality together. Run structured tests on ads and pages, change things at a time, and put budget behind work that brings leads your team can use.