1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes.

https://high-wiki.win/index.php/How_One-Off_Promotional_Videos_Become_High-Value_Operational_Assets_in_Australian_Businesses

1. Look, I’ve been pouring budget into video ads for six months and the click-through rates are decent, but actual sales lift? Meh. Anyone have solid frameworks for tracking true ROI beyond vanity metrics? Feels like we’re spinning wheels sometimes. 2