1. Look, I’ve been doubling down on video ads lately, but I’m struggling to pin down true ROI beyond just view counts and CTR. Anyone here track actual sales lift or customer LTV from video campaigns? Feel like I’m missing the deeper numbers.

https://highstylife.com/what-australian-b2b-leaders-lose-when-they-treat-video-as-optional/

1. Look, I’ve been doubling down on video ads lately, but I’m struggling to pin down true ROI beyond just view counts and CTR. Anyone here track actual sales lift or customer LTV from video campaigns? Feel like I’m missing the deeper numbers. 2